EYE Programme Success Stories Series-İmran Mehmet
Erasmus for Young Entrepreneurs (EYE) Programme is an international exchange initiative that enables aspiring entrepreneurs to collaborate with experienced entrepreneurs across Europe to enhance their knowledge and skills. We are pleased to share the exchange journey of İmran Mehmet, one of the entrepreneurs who successfully completed this programme with the Ankara Development Agency as the Intermediary Organisation.
Ankara Development Agency – EYE Programme Success Story Series
Name of the New Entrepreneur: İmran Mehmet
Host Entrepreneur: Mr. Matthias Freysoldt / Germany
Host Entrepreneur’s Company: Sensape GmbH
The EYE Experience of New Entrepreneur İmran Mehmet
What Is İmran Mehmet’s Business Idea?
İmran is the founder of Educontent Boost, an innovative business idea designed to provide tailored content marketing solutions for overseas education consultancy agencies in Türkiye. The initiative aims to help students and parents reach these agencies more quickly and accurately through digital channels by utilizing SEO, content creation, and Generative Engine Optimization (GEO)–based marketing models.
Results and Benefits Achieved During the Exchange Programme
The five-month exchange period in Germany provided İmran with significant contributions to both his business idea and his digital marketing expertise. During this experience, he:
Developed a comprehensive digital marketing strategy and detailed content plan for Educontent Boost.
Learned and integrated AI-assisted content production and GEO (Generative Engine Optimization) techniques into his business model.
Gained hands-on experience with professional tools such as Webflow, Google Analytics, Google Search Console, Figma, and Pipedrive.
Produced over 200 social media contents for Sensape, significantly increasing the company’s digital visibility.
Acquired practical experience in corporate presentation preparation, B2B email marketing, and customer relationship management.
Improved his English content creation and presentation skills, engaging with international entrepreneurship communities.
Activities Carried Out During the Exchange
Throughout the exchange period, İmran worked closely with Sensape GmbH’s marketing and content teams through an intensive schedule. His activities included:
Managing SEO-friendly blog content for Sensape’s website and updating it regularly.
Producing extensive content for LinkedIn, Instagram, and YouTube, enhancing the company’s digital presence.
Implementing technical improvements to ensure faster Google indexing for blog posts.
Running content management via Webflow, performance analysis via Google Analytics, and email marketing operations via Pipedrive.
Contributing to the preparation of Sensape’s 2025/2026 Marketing & Sales Strategy presentation.
Joining customer meetings with the Host Entrepreneur and gaining insights into real market needs.
Presenting his EYE experience in English at the MACHN Festival.
Refining Educontent Boost’s growth and market strategy based on feedback from Sensape’s team.
İmran Mehmet’s Next Steps
Following the exchange, İmran aims to launch Educontent Boost by initiating consistent content production on LinkedIn and his website, completing market research, and engaging with overseas education agencies in Türkiye to secure his first clients. He also plans to expand his professional network by attending education fairs and to increase the visibility of his venture through a YouTube channel and webinars.
An Inspirational Quote from İmran Mehmet
“Highly productive and beneficial overall exchange experience for my side, which even exceeded my expectations and significantly encouraged me to grow Educontent Boost.”
As Ankara Development Agency, we are proud to support our new entrepreneurs and entrepreneurial candidates across Europe. If you would like to create your own success story through the COSME EYE Programme, click here for more information.